Monster OOH - Concept/Copy

Monster did an amazing job of selling upscale aftermarket items through big box stores like Best Buy. But their messaging didn't have the aspirational sizzle that fashion-tech items require. These in-store banners for expensive audio devices say almost nothing about audio, but a lot about consumer desires.

Concept/Script - Live Performance

I've been playing jazz since I was twelve years old. I played on Baltimore's notorious "Block" when I was in high school. I played in East Village clubs and all over LA and San Francisco. I've played the jazz piano on the CBS/TVCharlie Brown "Peanuts" specials. Even when I have full time jobs I play. it's just something I do like other people eat dinner. 

Jazz musicians love to talk. So every month I get a hundred people and 3 or 4 players together and we do a concert where we tell stories about the music, our personal experiences with our heroes and meaningful, funny stuff. If you're in CA on the first Tuesday of the month you should definitely make a reservation and come. 

Poster by Rick Riemer