Walmart/Digital OOH     Concept/Copy/Production                                                                       

This is an amazing success story. 

A few years back, Walmart brought in the Nielsen Ratings people to sweep their in-store network. 150 million people watch it every week - more than the number who watch many network hit shows. 

The in-store videos - all kids doing wonderful things - just tell people to look up at the monitors. So simple. And, as it turned out, profitable. 

Attention and Recall went from 31% to 67%, in a day. And Kai Ryssdal featured this campaign on NPR'sMarketplace.

Kai Ryssdal. NPR. My mom was so proud.