Corporate Voice and Style Guide
After your product imagery, your copy voice is what consumers will remember most. I use a fast (and sometimes even enjoyable) process for getting consensus from stakeholders and channeling your most likable and persuasive messaging.
Collateral and POS/OOH
Brochures, product displays and in-store-digital speak directly to your customers as they're deciding. There's no more powerful transactional moment.
Even though you FastForward>> through commercials, a hundred million Americans still watch them. And they rely on talk radio. And they page through People Magazine in the checkout line. I spent years at major agencies sharpening these tools. Let me wield them on your behalf.
Some of today's most effective writing is being done on the web: nimble and strong. The same principles apply in Facebook posts and email. One great subject line can be worth a thousand pictures.
Speeches and Presentations
Great leaders are not necessarily great writers. I've helped some mighty CEO's rally the troops and activate sales forces.
The medium changes but the rules don't: make it fast, make it personal, make it irresistible.